Local visibility
Google Business Profile, online booking, reviews: being found by patients in your area at the moment they search, and turning that search into an appointment.
- What a patient sees of you before picking up the phone A patient looking for a practitioner decides in a few minutes, without calling. What they see at that moment, and what makes them move on to the next one.
- A practitioner’s website: the pages that reassure before the first appointment A practice website mostly serves to reassure someone who hesitates before a first appointment. The pages that do it, and the ones that add nothing.